where strategy meets the soul

Grounded, Intentional Copywriting for Holistic & Purpose-Driven Brands

Tell your brand story like you mean it with rooted, resonant messaging that builds trust, calls in your kindred audience, and honors the depth of what you offer.

GET YOUR MESSAGE MOVING →
Molly Bauman of The Deeply Rooted Co, SEO copywriter for holistic and wellness brands, working on her laptop in a calm, natural space.

Go from “just a bunch of ideas” to content that’s planted, published, and actually growing.

Your brand should feel like an honest extension of who you are.

But when your marketing feels messy, it can cloud your whole vision. If you’re craving clarity, words that fit like a second skin, and a strategy that supports the bigger picture of your business, you’ll find solid ground here.

Let's connect
The Deeply Rooted Co. founder Molly Bauman holding a bouquet of locally sourced flowers, supporting holistic and wellness brands through creative, strategic copywriting.

Behind The Deeply Rooted Co.

Hi, I’m Molly!

Holistic copywriter, meaning maker, and lover of slow mornings, seasonal rhythms, and nature as medicine

If I’m not writing your next email newsletter or drafting up a blog, I’m probably trying to nail my at-home matcha ratio, exploring a new trail, or somewhere down a rabbit hole researching all the things my doctor never told me.

I craft intentional, organic marketing content for holistic and purpose-driven brands ready to magnify their message, feel good about the way they’re showing up, and grow the real and honest way.

Need help putting your magic into words or getting content published without a cortisol spike? Let’s do it — and give you breathing room to do what only you can do.

Whether you want to grow your blog, nurture your email list, or launch your new site, I’m your go-to gal for copy that feels like a reflection of you.

GET TO KNOW ME

The Deeply Rooted Difference

Hands repotting a green plant in a terracotta pot, representing values of natural elements, growth, and creativity for wellness-focused businesses at the Deeply Rooted Co.

(I don’t JUST write your copy.)

I tend to your business the way I believe in tending to ourselves: as a whole. Weaving in thoughtful strategy and SEO, I help you finally implement the ideas living rent-free in your head in a way that works with your unique, human flow. As a holistic marketing copywriter, I make your content work in harmony so you can live a life that honors your gifts, all while helping you to feel more seen and understood in your own work.

I support the deeper purpose.

You created your business to serve a deep need. So you’re probably feeling the drain of trying to show up everywhere and somehow keep your soul intact.  

With intentional strategy and soul-aligned words, we’ll grow your reach without sacrificing what matters most.

pick your path

(How To Work With Me)

lay the foundation

website copywriting

You can't grow anything without solid ground. This is where your story takes root with words that clearly capture the essence of your brand and invite your ideal audience to step in and stay awhile.

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plant the seeds

SEO Blog Writing services

Blogs are the seeds that spread your message far and wide. Nurture trust, expand your reach, and grow your brand organically with consistent, value-rich content that doesn’t disappear after 24 hours.

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nurture the roots

email marketing copywriting

With every email you send, you deepen connection and loyalty. It's where your brand becomes human. Grow relationships and inspire meaningful action with natural, strategic email campaigns while honoring the pace and presence of your brand.

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what it’s (actually) like to work with me

  • Working with Molly has been an absolute dream. I deeply appreciate Molly’s initiative and her rare ability to anticipate not just my needs, but also my clients’ and the nuances of their industries. I'm in awe every time she sends me something back to review. Her writing seamlessly adapts to my brand voice without needing constant input or direction. She has an intuitive grasp of tone, style, and messaging that’s rare to find. Beyond her writing skills, she's incredibly resourceful and always ready to take on whatever I throw her way. She's proactive, solutions-focused, and just gets things done. Anyone lucky enough to work with her is in for something special. She's a gem!

    Kristi Hanson
    Human Nature Creative Co.

  • Working with Molly has been an absolute game-changer. She gets me—and that’s not something I say lightly. Molly consistently brings insight and clarity to every conversation, making her an invaluable thought partner. She doesn't just support my work; she elevates it. Her reliability and timeliness mean I never have to worry about follow-through—everything just gets done, and done well. Beyond her professionalism, Molly is also a joy to work with. She's thoughtful, intuitive, and genuinely fun, which makes even the most challenging days more manageable and enjoyable. Calm, intuitive, and full of steady momentum, Molly’s the kind of collaborator who helps everything bloom.

    Katie Lila
    Flowers for People

  • Molly is not only kind, thoughtful and creative, she is incredibly skilled and goes way above and beyond! I felt confused and intimidated before I started working with her and now I feel clarity and confidence. AND that I have a teammate. Just what a solo-preneur needs!!

    Tara Wear
    Ready To Thrive Coaching